Products

The 2X Hoodie is more than a piece of clothing—it’s a reminder. Part of the “SA ELAD AINULT 2X” collection (You Only Live 2x), this design speaks to those who believe in second chances, duality, and living life fully. Crafted from high-quality cotton, the hoodie is as comfortable as it is thought-provoking. Its bold typography features a striking phrase that invites curiosity and introspection, making it the perfect conversation starter for those who wear their philosophy on their sleeve—literally. Minimal yet powerful, the 2X Hoodie captures the essence of PEOPLE U RARELY EYE: rare perspectives, bold truths, and timeless design.  Live once. Live twice. Make it count. 85% Cotton - organic ring spun combed, 15% polyester - recycled, fabric washed, 280 GSM Wash at low temperature (30 degrees or less), no ironing on print, wash and iron inside out. Kangaroo pocket. Recomended to order one size up for a better fit. Print on both front & back.

The 2X T-Shirt is more than a piece of clothing—it’s a reminder. Part of the “SA ELAD AINULT 2X” collection (You Only Live 2x), this design speaks to those who believe in second chances, duality, and living life fully. Crafted from high-quality cotton with a relaxed fit, the shirt is as comfortable as it is thought-provoking. Its bold typography features a striking phrase that invites curiosity and introspection, making it the perfect conversation starter for those who wear their philosophy on their sleeve—literally.  Minimal yet powerful, the 2X T-Shirt captures the essence of PEOPLE U RARELY EYE: rare perspectives, bold truths, and timeless design. Live once. Live twice. Make it count. 100% cotton (pre-shrunk ring-spun cotton) Washable at 40°CSuitable for tumble dryingWash & iron inside out

Stay pure. Stay aware. The ICU Beanie is more than just headwear—it’s a statement. Designed with embroidered eyes circling the foldable brim, this piece is all about perspective. Crafted for comfort and durability, the ICU Beanie features a double-layered construction with four shaping seams for the perfect fit. Made from a soft yet structured blend of organic cotton and recycled polyester, it delivers warmth without bulk. The full-needle rib knit ensures stretch and longevity, while the fabric-washed finish provides a smooth, premium feel. Details: Embroidered eye graphics around the brim Material: 80% Organic Ring-Spun Combed Cotton, 20% Recycled Polyester Care: Wash inside out with similar colors; avoid ironing over embroidery ICU. Always watching. Always present.

Sleek, bold, and undeniably expressive - the La Larme Balaclava is more than just gear; it’s a statement. Designed for those who move through the world with quiet intensity, this balaclava blends form and function in a way that feels both urban and ethereal.  The design features an elegant, streamlined silhouette with details that add intrigue without compromising warmth or coverage. Made from premium, breathable fabric, it’s as comfortable on the slopes as it is in the streets, adapting to your lifestyle and your vibe. Whether you’re shielding yourself from the elements or creating a sense of mystique, the La Larme Balaclava speaks to those who know how to stand out while staying lowkey. 96% Polyester / 4% Elastic Washable at 40°C

For those goosebump moments. Inspired by that universal feeling at a live show – when the music hits so hard, so pure, that the only natural reaction is to throw your lighter in the air (or your phone flashlight these days). LIGHTA captures that emotional high. The design pulses with warmth and nostalgia, evoking the raw emotion of shared musical experiences. It's a tribute to the collective energy between DJ and crowd – to nights you’ll never forget, and songs that stay with you forever. Set-in sleeve construction Double self-fabric lined hood for extra comfort Round drawcords in matching body color Closed-end metal tipping + metal eyelets Herringbone tape inside back neck seam Self-fabric half moon patch at back neck Clean 2-needle topstitching at hem, cuff & armhole 1x1 rib at sleeve hem & bottom hem Classic kangaroo pocket at front Shell: Brushed, 100% Organic Ring-Spun Combed Cotton Heather Haze colorway: 80% Organic Cotton / 20% Recycled Cotton Fabric pre-washed for a softer feel and lasting quality Wash similar colors together Wash and iron inside out Do not iron on print Handle with care to preserve design and fit True to size Printed locally in Tartu using 100% toxin-free and BS-free inks.                            Clean prints. Clean energy.

For those goosebump moments. Inspired by that universal feeling at a live show – when the music hits so hard, so pure, that the only natural reaction is to throw your lighter in the air (or your phone flashlight these days). LIGHTA captures that emotional high. The design pulses with warmth and nostalgia, evoking the raw emotion of shared musical experiences. It's a tribute to the collective energy between DJ and crowd – to nights you’ll never forget, and songs that stay with you forever. Set-in sleeve design for a timeless silhouette 1x1 rib at neck collar for structure and comfort Self-fabric inside back neck tape for added durability Twin needle topstitching at sleeve cuff and hem for a clean finish 100% Organic Carded Cotton Loose Knit Single Jersey Panel washed for a soft, relaxed feel Wash similar colors together Wash and iron inside out Do not iron on print Handle gently to keep the print fresh Wash at 30°C of less Printed locally in Tartu using 100% toxin-free and BS-free inks.                            Clean prints. Clean energy.

The message is simple, but powerful. This design is rooted in Shromik’s personal mantra – “Listen.”It’s a reminder to slow down, tune in, and be present. In a world full of noise, LISTEN represents the act of truly hearing – whether it’s the beat of the music, your intuition, or the unspoken energy in the room. The design is minimal but intentional, like a track with just the right amount of space. It invites you to connect deeply — with the sound, the moment, and yourself. Set-in sleeve construction Double self-fabric lined hood for extra comfort Round drawcords in matching body color Closed-end metal tipping + metal eyelets Herringbone tape inside back neck seam Self-fabric half moon patch at back neck Clean 2-needle topstitching at hem, cuff & armhole 1x1 rib at sleeve hem & bottom hem Classic kangaroo pocket at front Shell: Brushed, 100% Organic Ring-Spun Combed Cotton Heather Haze colorway: 80% Organic Cotton / 20% Recycled Cotton Fabric pre-washed for a softer feel and lasting quality Wash similar colors together Wash and iron inside out Do not iron on print Handle with care to preserve design and fit True to size Printed locally in Tartu using 100% toxin-free and BS-free inks.                            Clean prints. Clean energy.

The message is simple, but powerful. This design is rooted in Shromik’s personal mantra – “Listen.”It’s a reminder to slow down, tune in, and be present. In a world full of noise, LISTEN represents the act of truly hearing – whether it’s the beat of the music, your intuition, or the unspoken energy in the room. The design is minimal but intentional, like a track with just the right amount of space. It invites you to connect deeply — with the sound, the moment, and yourself. Set-in sleeve design for a timeless silhouette 1x1 rib at neck collar for structure and comfort Self-fabric inside back neck tape for added durability Twin needle topstitching at sleeve cuff and hem for a clean finish 100% Organic Carded Cotton Loose Knit Single Jersey Panel washed for a soft, relaxed feel Wash similar colors together Wash and iron inside out Do not iron on print Handle gently to keep the print fresh Wash at 30°C of less Printed locally in Tartu using 100% toxin-free and BS-free inks.                            Clean prints. Clean energy.

Add a touch of style to your vehicle with our premium car sticker! Available in two size variants — 35cm and 55cm. Made from high-quality, weatherproof vinyl, these stickers are durable, fade-resistant, and easy to apply. Perfect for personalizing your car, motorcycle or any other smooth surface. Decorate with confidence, knowing that our stickers are built to withstand sun, rain, and even car washes. Express your individuality today!

Minimal design, maximum impact. The PURE Embroidered Cap is a timeless accessory for those who value clean lines and bold intentions. High-quality stitching, this cap speaks volumes without saying too much. Crafted with a structured crown, curved brim, and an adjustable strap, it delivers a perfect fit and all-day comfort. Whether you’re keeping it lowkey or making a statement, this cap blends effortlessly with any style while standing out in its simplicity. Stay true. Stay pure. Only from PEOPLE U RARELY EYE 100% cotton Velcro adjustable fastening, one size fits all Embroidered logo 

Tap into the frequency. This design features a warped, trippy eye – a symbol of awareness, perception, and energy. It reflects that feeling when music doesn’t just play in your ears, but moves through your entire being. “Shromik” is subtly woven into the visual flow of the graphic – not inside the eye, but part of the whole. It’s a nod to those who see and feel the deeper layers of reality. SHROMIK WORLD isn’t just a design – it’s a portal into the state of mind that only music can unlock - hypnotic, strange, pure. Set-in sleeve design for a timeless silhouette 1x1 rib at neck collar for structure and comfort Self-fabric inside back neck tape for added durability Twin needle topstitching at sleeve cuff and hem for a clean finish 100% Organic Carded Cotton Loose Knit Single Jersey Panel washed for a soft, relaxed feel Wash similar colors together Wash and iron inside out Do not iron on print Handle gently to keep the print fresh Wash at 30°C of less Printed locally in Tartu using 100% toxin-free and BS-free inks.                            Clean prints. Clean energy.

Every moment matters. The Split Second T-Shirt captures the power of decisions, moments, and instincts that change everything.  Designed for those who live in the now, this piece channels an energy that’s sharp, dynamic, and unapologetic. Made from premium soft cotton and tailored for a modern fit, the Split Second tee features bold, fragmented typography that mirrors the fleeting nature of time and the tension of making it count. It’s a wearable reminder that even the smallest moments can define your story.  Step into the moment, seize the second, and make it yours—only with PEOPLE U RARELY EYE. 100% cotton (pre-shrunk ring-spun cotton) Washable at 40°CSuitable for tumble dryingWash & iron inside out

Stay sharp, stay aware. The Third Eye Trucker Hat is more than just headwear—it’s a symbol of heightened perception and untapped potential. Designed for those who see beyond the surface, this hat merges style with meaning, embodying the rare vision that sets you apart. Featuring a classic mesh-back design for breathability and a bold Third Eye graphic on the front, this hat is as functional as it is iconic. The curved brim and adjustable snapback ensure a comfortable fit, while its timeless silhouette makes it the perfect addition to any outfit.  Keep your mind open and your third eye sharp—exclusively from PEOPLE U RARELY EYE. 100% polyester Adjustable plastic fastener, one size fits all