-17% sale
2X HOODIE €49,99 €59,99
The 2X Hoodie is more than a piece of clothing—it’s a reminder. Part of the “SA ELAD AINULT 2X” collection (You Only Live 2x), this design speaks to those who believe in second chances, duality, and living life fully. Crafted from high-quality cotton, the hoodie is as comfortable as it is thought-provoking. Its bold typography features a striking phrase that invites curiosity and introspection, making it the perfect conversation starter for those who wear their philosophy on their sleeve—literally. Minimal yet powerful, the 2X Hoodie captures the essence of PEOPLE U RARELY EYE: rare perspectives, bold truths, and timeless design.  Live once. Live twice. Make it count. 85% Cotton - organic ring spun combed, 15% polyester - recycled, fabric washed, 280 GSM Wash at low temperature (30 degrees or less), no ironing on print, wash and iron inside out. Kangaroo pocket. Recomended to order one size up for a better fit. Print on both front & back.
LIGHTA HOODIE €59,99
For those goosebump moments. Inspired by that universal feeling at a live show – when the music hits so hard, so pure, that the only natural reaction is to throw your lighter in the air (or your phone flashlight these days). LIGHTA captures that emotional high. The design pulses with warmth and nostalgia, evoking the raw emotion of shared musical experiences. It's a tribute to the collective energy between DJ and crowd – to nights you’ll never forget, and songs that stay with you forever. Set-in sleeve construction Double self-fabric lined hood for extra comfort Round drawcords in matching body color Closed-end metal tipping + metal eyelets Herringbone tape inside back neck seam Self-fabric half moon patch at back neck Clean 2-needle topstitching at hem, cuff & armhole 1x1 rib at sleeve hem & bottom hem Classic kangaroo pocket at front Shell: Brushed, 100% Organic Ring-Spun Combed Cotton Heather Haze colorway: 80% Organic Cotton / 20% Recycled Cotton Fabric pre-washed for a softer feel and lasting quality Wash similar colors together Wash and iron inside out Do not iron on print Handle with care to preserve design and fit True to size Printed locally in Tartu using 100% toxin-free and BS-free inks.                            Clean prints. Clean energy.
LISTEN HOODIE €59,99
The message is simple, but powerful. This design is rooted in Shromik’s personal mantra – “Listen.”It’s a reminder to slow down, tune in, and be present. In a world full of noise, LISTEN represents the act of truly hearing – whether it’s the beat of the music, your intuition, or the unspoken energy in the room. The design is minimal but intentional, like a track with just the right amount of space. It invites you to connect deeply — with the sound, the moment, and yourself. Set-in sleeve construction Double self-fabric lined hood for extra comfort Round drawcords in matching body color Closed-end metal tipping + metal eyelets Herringbone tape inside back neck seam Self-fabric half moon patch at back neck Clean 2-needle topstitching at hem, cuff & armhole 1x1 rib at sleeve hem & bottom hem Classic kangaroo pocket at front Shell: Brushed, 100% Organic Ring-Spun Combed Cotton Heather Haze colorway: 80% Organic Cotton / 20% Recycled Cotton Fabric pre-washed for a softer feel and lasting quality Wash similar colors together Wash and iron inside out Do not iron on print Handle with care to preserve design and fit True to size Printed locally in Tartu using 100% toxin-free and BS-free inks.                            Clean prints. Clean energy.
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PURE HOODIE €59,99
Clean, bold, and effortlessly iconic—the PURE Hoodie is a wearable statement of clarity and focus. This design speaks to those who value simplicity, authenticity, and purpose. On the back, the hoodie showcases our classic logo, reminding the world who’s behind the vision. Made from ultra-soft, premium fabric, the PURE Hoodie is perfect for layering or standing alone, keeping you comfortable while turning heads.  For the rare ones who stay true—inside and out. Only from PEOPLE U RARELY EYE. 85% Cotton - organic ring spun combed, 15% polyester - recycled, fabric washed, 280 GSM Wash at low temperature (30 degrees or less), no ironing on print, wash and iron inside out. Kangaroo pocket. Recomended to order one size up for a better fit. Print on both front & back.