PEOPLE U RARELY EYE

Embrace the Unseen, Inspire the Extraordinary.

NEW ARRIVALS ALL PRODUCTS

PEOPLE U RARELY EYE

Embrace the Unseen, Inspire the Extraordinary.

NEW ARRIVALS ALL PRODUCTS

PEOPLE U RARELY EYE

Embrace the Unseen, Inspire the Extraordinary.

NEW ARRIVALS ALL PRODUCTS

PEOPLE U RARELY EYE

Embrace the Unseen, Inspire the Extraordinary.

NEW ARRIVALS ALL PRODUCTS

PEOPLE U RARELY EYE

Embrace the Unseen, Inspire the Extraordinary.

NEW ARRIVALS ALL PRODUCTS

PEOPLE U RARELY EYE

Embrace the Unseen, Inspire the Extraordinary.

NEW ARRIVALS ALL PRODUCTS

PURE X SHROMIK

LIGHTA HOODIE €59,99
For those goosebump moments. Inspired by that universal feeling at a live show – when the music hits so hard, so pure, that the only natural reaction is to throw your lighter in the air (or your phone flashlight these days). LIGHTA captures that emotional high. The design pulses with warmth and nostalgia, evoking the raw emotion of shared musical experiences. It's a tribute to the collective energy between DJ and crowd – to nights you’ll never forget, and songs that stay with you forever. Set-in sleeve construction Double self-fabric lined hood for extra comfort Round drawcords in matching body color Closed-end metal tipping + metal eyelets Herringbone tape inside back neck seam Self-fabric half moon patch at back neck Clean 2-needle topstitching at hem, cuff & armhole 1x1 rib at sleeve hem & bottom hem Classic kangaroo pocket at front Shell: Brushed, 100% Organic Ring-Spun Combed Cotton Heather Haze colorway: 80% Organic Cotton / 20% Recycled Cotton Fabric pre-washed for a softer feel and lasting quality Wash similar colors together Wash and iron inside out Do not iron on print Handle with care to preserve design and fit True to size Printed locally in Tartu using 100% toxin-free and BS-free inks.                            Clean prints. Clean energy.
LISTEN HOODIE €59,99
The message is simple, but powerful. This design is rooted in Shromik’s personal mantra – “Listen.”It’s a reminder to slow down, tune in, and be present. In a world full of noise, LISTEN represents the act of truly hearing – whether it’s the beat of the music, your intuition, or the unspoken energy in the room. The design is minimal but intentional, like a track with just the right amount of space. It invites you to connect deeply — with the sound, the moment, and yourself. Set-in sleeve construction Double self-fabric lined hood for extra comfort Round drawcords in matching body color Closed-end metal tipping + metal eyelets Herringbone tape inside back neck seam Self-fabric half moon patch at back neck Clean 2-needle topstitching at hem, cuff & armhole 1x1 rib at sleeve hem & bottom hem Classic kangaroo pocket at front Shell: Brushed, 100% Organic Ring-Spun Combed Cotton Heather Haze colorway: 80% Organic Cotton / 20% Recycled Cotton Fabric pre-washed for a softer feel and lasting quality Wash similar colors together Wash and iron inside out Do not iron on print Handle with care to preserve design and fit True to size Printed locally in Tartu using 100% toxin-free and BS-free inks.                            Clean prints. Clean energy.
LIGHTA T-SHIRT €29,99
For those goosebump moments. Inspired by that universal feeling at a live show – when the music hits so hard, so pure, that the only natural reaction is to throw your lighter in the air (or your phone flashlight these days). LIGHTA captures that emotional high. The design pulses with warmth and nostalgia, evoking the raw emotion of shared musical experiences. It's a tribute to the collective energy between DJ and crowd – to nights you’ll never forget, and songs that stay with you forever. Set-in sleeve design for a timeless silhouette 1x1 rib at neck collar for structure and comfort Self-fabric inside back neck tape for added durability Twin needle topstitching at sleeve cuff and hem for a clean finish 100% Organic Carded Cotton Loose Knit Single Jersey Panel washed for a soft, relaxed feel Wash similar colors together Wash and iron inside out Do not iron on print Handle gently to keep the print fresh Wash at 30°C of less Printed locally in Tartu using 100% toxin-free and BS-free inks.                            Clean prints. Clean energy.
LISTEN T-SHIRT €29,99
The message is simple, but powerful. This design is rooted in Shromik’s personal mantra – “Listen.”It’s a reminder to slow down, tune in, and be present. In a world full of noise, LISTEN represents the act of truly hearing – whether it’s the beat of the music, your intuition, or the unspoken energy in the room. The design is minimal but intentional, like a track with just the right amount of space. It invites you to connect deeply — with the sound, the moment, and yourself. Set-in sleeve design for a timeless silhouette 1x1 rib at neck collar for structure and comfort Self-fabric inside back neck tape for added durability Twin needle topstitching at sleeve cuff and hem for a clean finish 100% Organic Carded Cotton Loose Knit Single Jersey Panel washed for a soft, relaxed feel Wash similar colors together Wash and iron inside out Do not iron on print Handle gently to keep the print fresh Wash at 30°C of less Printed locally in Tartu using 100% toxin-free and BS-free inks.                            Clean prints. Clean energy.
SHROMIK WORLD T-SHIRT €29,99
Tap into the frequency. This design features a warped, trippy eye – a symbol of awareness, perception, and energy. It reflects that feeling when music doesn’t just play in your ears, but moves through your entire being. “Shromik” is subtly woven into the visual flow of the graphic – not inside the eye, but part of the whole. It’s a nod to those who see and feel the deeper layers of reality. SHROMIK WORLD isn’t just a design – it’s a portal into the state of mind that only music can unlock - hypnotic, strange, pure. Set-in sleeve design for a timeless silhouette 1x1 rib at neck collar for structure and comfort Self-fabric inside back neck tape for added durability Twin needle topstitching at sleeve cuff and hem for a clean finish 100% Organic Carded Cotton Loose Knit Single Jersey Panel washed for a soft, relaxed feel Wash similar colors together Wash and iron inside out Do not iron on print Handle gently to keep the print fresh Wash at 30°C of less Printed locally in Tartu using 100% toxin-free and BS-free inks.                            Clean prints. Clean energy.

PURE

Started in 2023, PEOPLE U RARELY EYE is a dynamic Estonian brand that aims to cultivate a vibrant community for everyone who feel they don't fit into traditional boundaries. A place for authentic souls who work to turn their dreams into reality.

PEOPLE U RARELY EYE

Sign up with your email address to receive news and updates.