WHAT IS PURE?

Clean, bold, and effortlessly iconic—the PURE Hoodie is a wearable statement of clarity and focus. This design speaks to those who value simplicity, authenticity, and purpose. On the back, the hoodie showcases our classic logo, reminding the world who’s behind the vision. Made from ultra-soft, premium fabric, the PURE Hoodie is perfect for layering or standing alone, keeping you comfortable while turning heads.  For the rare ones who stay true—inside and out. Only from PEOPLE U RARELY EYE. 85% Cotton - organic ring spun combed, 15% polyester - recycled, fabric washed, 280 GSM Wash at low temperature (30 degrees or less), no ironing on print, wash and iron inside out. Kangaroo pocket. Recomended to order one size up for a better fit. Print on both front & back.

Sleek, bold, and undeniably expressive - the La Larme Balaclava is more than just gear; it’s a statement. Designed for those who move through the world with quiet intensity, this balaclava blends form and function in a way that feels both urban and ethereal.  The design features an elegant, streamlined silhouette with details that add intrigue without compromising warmth or coverage. Made from premium, breathable fabric, it’s as comfortable on the slopes as it is in the streets, adapting to your lifestyle and your vibe. Whether you’re shielding yourself from the elements or creating a sense of mystique, the La Larme Balaclava speaks to those who know how to stand out while staying lowkey. 96% Polyester / 4% Elastic Washable at 40°C

Minimal design, maximum impact. The PURE Embroidered Cap is a timeless accessory for those who value clean lines and bold intentions. High-quality stitching, this cap speaks volumes without saying too much. Crafted with a structured crown, curved brim, and an adjustable strap, it delivers a perfect fit and all-day comfort. Whether you’re keeping it lowkey or making a statement, this cap blends effortlessly with any style while standing out in its simplicity. Stay true. Stay pure. Only from PEOPLE U RARELY EYE 100% cotton Velcro adjustable fastening, one size fits all Embroidered logo 

Stay sharp, stay aware. The Third Eye Trucker Hat is more than just headwear—it’s a symbol of heightened perception and untapped potential. Designed for those who see beyond the surface, this hat merges style with meaning, embodying the rare vision that sets you apart. Featuring a classic mesh-back design for breathability and a bold Third Eye graphic on the front, this hat is as functional as it is iconic. The curved brim and adjustable snapback ensure a comfortable fit, while its timeless silhouette makes it the perfect addition to any outfit.  Keep your mind open and your third eye sharp—exclusively from PEOPLE U RARELY EYE. 100% polyester Adjustable plastic fastener, one size fits all